Will A.I. Break the Internet? Or Save It?

April 5, 2024

Guests: Nilay Patel

Nilay Patel is the co-founder and editor-in-chief of the technology news site The Verge and the host of the "Decoder" podcast, where he regularly interviews tech CEOs about platform business models and the economics of the web.

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About this episode

The second of three AI shows asks what generative AI is doing to the internet — whether the flood of AI content will break it or save it. Nilay Patel, co-founder and editor-in-chief of The Verge, argues AI is flooding distribution channels with "at best C+ content," breaking recommendation algorithms, truth-discernment, and the internet's business models. Google's ad-driven model created SEO spam long before AI, they note — and Google is now torn between generating AI content and ranking it. They discuss the poisoning of the informational commons: AI search products like Perplexity and Arc remix publishers' work without sending traffic, destroying both the business model for news and AI's own training data. The optimistic turn: as trust collapses, there may be a "flight to quality" — a premium on verified, human-curated work and real creator-audience relationships over platform traffic. They also debate AI art's "hollowness" through Walter Benjamin's "aura."

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