The Book That Predicted the 2024 Election

November 9, 2024

Guests: Patrick Ruffini

Patrick Ruffini is a longtime Republican pollster, a founding partner of the polling firm Echelon Insights, and the author of Party of the People: Inside the Multiracial Populist Coalition Remaking the GOP.

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About this episode

Patrick Ruffini argues that 2020 revealed a durable realignment, with non-college voters — including growing shares of Latino and Asian voters — moving Republican, and that 2024 fused those tectonic coalition shifts with a broad anti-incumbent backlash over the economy. He rejects treating Latino voters as a single identity bloc and stresses that citizens' interests can diverge from those of recent border crossers. Klein and Ruffini discuss how Harris's democracy-and-abortion-rights campaign and establishment outreach failed to reach working-class cultural spaces like Rogan-style media, while Trump's blue-collar imagery broke through. Ruffini cautions against assuming a permanent Republican majority: competitive elections and governing failures still decide outcomes, and realignment alone guarantees nothing.

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